Full loop health support for cardiovascular disease prevention

Team

Product Designer (Me)
Chief Product Officer - Jiabao Li
Engineering Team

Tools

Figma, Figjam, Adobe Illustrator, Photoshop

Timeline

Aug 2023 - Present
Feb 2023 - June 2023

*For NDA reasons, this is a high level overview. For full case study, please reach out to f@fangfan.me

Endless health is dedicated to

Resolve the paradox of heart health - where heart disease is the leading cause of death worldwide despite 80% of cases being preventable through lifestyle change.

My role

I joined endless health as the first product designer in the team - I wear many hats.

As the lead designer for the app, I work closely with our contracted engineering team to ensure seamless implementation.

I designed the mail-in test kit which serving as the primary touchpoint for our users. My focus was on intuitive design: from a user-friendly opening mechanism to a versatile sliding drawer that serves both as a testing station and a storage space during the sample's waiting period.

As a early stage start up, we're always seeking and validating our market fit. I leverage interviews and market research to identify new opportunities. Collaborating with data scientists, I craft concepts and develop minimum viable prototypes for testing with potential users.

Upon joining, I was presented with a product recently developed during a team hackathon. My initial steps were to delineate the scope for the MVP and undertake a rebranding of the company's corporate identity.

Lastly,

Take aways

Work creatively. Resources for startup is limited, with the constraints, I learned to be creative. I transformed our entire team into a QA force with a bug report one pager to help me collaborate with developer. And used poster to put on the place elderly usually go(bridge club, library, etc) to recruit interviewees.

Navigate through ambiguity and embrace changes. Is rare that the initial brief end up being the same thing implemented, presenting early progress and deeply understanding project intentions allowed me to have a holistic view and instant feedback and the ability to provide diverse solutions to meet the need.

Take the initiative to make changes. I learned to proactively suggest improvements and adapt to evolving workflows, fostering a deeper understanding of operations.